Features
The dashboard numbers worth checking every morning
Jobs needing action, calls captured today, this month's pipeline and your average response time.
JobLock editorial · 5 min read
The dashboard is not a report. It is a to-do list with money attached, and it takes about forty seconds to read.
Jobs needing action now
The only number that changes your next ten minutes. Anything in "new" is a person who has told you their problem and is waiting to hear from someone.
If that count is above zero at lunchtime, nothing else on the dashboard matters yet.
Captured today
How many missed calls turned into qualified leads today. This is the number that answers "is this actually working" — and the one worth screenshotting in a quiet month.
This month so far
Captured jobs for the month, next to your plan allowance. Useful for two decisions: whether to upgrade, and whether you have enough incoming work to take on another pair of hands.
Average response time
How long customers wait between filling in the form and hearing from you. Cutting it from two hours to twenty minutes typically converts more work than any change to your pricing.
- Under 15 minutes: you win most emergency work you want.
- 15 to 60 minutes: solid for planned work, losing some emergencies.
- Over two hours: you are effectively generating leads for whoever answers next.
What to ignore
Vanity totals. Lifetime counters feel good and change nothing. The four numbers above are the ones that alter what you do in the next hour.
Common questions
- How often does the dashboard update?
- Live — captured leads appear as soon as a customer submits their request.
- Can I see figures per team member?
- Yes, in the weekly stats view, alongside the recap email.
- What is a good conversion rate?
- It varies by trade, but the trend matters more than the level: a falling rate on rising leads almost always means slower callbacks.
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