Features
The Monday morning email: your week in five numbers
Calls captured, leads converted, conversion rate, average response time and performance per team member.
JobLock editorial · 5 min read
Most trade businesses have no idea whether last week was good. Five numbers on a Monday fixes that.
What arrives
Captured calls, converted leads, your conversion rate, average reply time and a breakdown per tradesperson — in one short email, on a Monday.
- Calls intercepted: how often the phone rang out.
- Leads captured: how many of those became qualified requests.
- Conversion: captured leads that turned into booked work.
- Average response time: how long customers waited for you.
How to read it in ninety seconds
Start with conversion, not volume. A rising lead count with a falling conversion rate usually means call backs are getting slower — not that the marketing suddenly worked.
Then look at response time. It is the only number on the list you can improve this week without spending anything.
Why per-person matters
Once you have two vans, averages hide the problem. Per-person response times turn "we need to be quicker" into a specific, fixable conversation with one person about one habit.
What to do with a bad week
One bad week is noise. Three in a row with the same shape is a pattern: either the callbacks are too slow, or the leads coming in are the wrong kind of work — and those have very different fixes.
Common questions
- When does the email arrive?
- At the start of the week, summarising the seven days before it.
- Can I turn it off?
- Yes. Email notifications are a switch in your account settings.
- Does the team get it too?
- The recap goes to the account owner; per-person figures are visible in the dashboard for anyone with access.
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